As more Vancouverites' are adapting to the urban lifestyle, the space where they call "home" is getting smaller and smaller. We place our focus on providing professionally curated information on small space living. As an informative social media platform, we plan to feature graphic and video contents providing concise and easily digestible information.

“375 SQFT” would be considered very small when looking for housing near the metros of Vancouver nowadays. With small spaces, comes some pros, and some cons. Our magazine aims to provide inspiration and solution to those cons. Creating a logo, we wanted to imply multiple meanings into it: visual representation of “SQFT” and space efficiency.

Sqft, being used as measurement of homes, was illustrated with an isometric cube. The perspective and the evenness of a cube provides an organized feeling. But an isometric cube, just by changing our perspective slightly, can change how we see the cube.

Our magazine is an interior design magazine from Canada for young singles or couples. The style of magazines should be simple, fashionable and comfortable, so we looked into low-saturated, yet bright and vibrant colors.
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In the layout of the magazine content, our goal is to let readers' attention on the product. The choice of font will be very concise, modern and easy to read. Lato is our header font and Futura has been chosen as our body font. Both are clean Sans serif fonts that make it easy for readers to read and receive information efficiently.

In the final design showcase, we created mock ups of the logo usage, magazine designs, advertisement designs, and web designs.