Pineapple Lab
- UX Research
- Design System
End-to-end UX and brand design for a custom keyboard e-commerce startup. Research to ship-ready product.
안녕하세요, William You 입니다!
ProductDesigner
UX and Brand designer from Vancouver, BC.
I'm a product designer with three years of experience bridging user research and visual design. I work across e-commerce, SaaS and brand-driven startups, and I start from the same place every time: what the person using this actually needs before anything gets drawn.
Selected work
V+ Karaoke
- Brand Identity
- Campaign
Brand identity and bilingual campaign design for a Richmond KTV venue. 35% social engagement increase.
Artour
- Mobile UI/UX
- Accessibility
Self-initiated mobile UX exploring accessible audio tours for galleries. Two rounds of usability testing.
SFD Dispatch
- UX Research
- SaaS
30-hour UX hackathon redesigning a legacy emergency dispatch system. Dispatcher interviews to shipped concept.