End-to-end UX and brand design for a custom keyboard e-commerce startup. Led user research with 8 participants to redesign the shopping and customization experience — making it easier for newcomers to visualize and configure their purchase before buying.

30-hour UX hackathon redesigning the San Francisco Fire Department's legacy dispatch system. Conducted a real dispatcher interview to ground the design in actual workflow, then led the journey mapping and owned the dashboard and incident discovery UI.

A self-initiated, end-to-end UX project exploring accessible design for art gallery audio tours. Features include multilingual audio translation, image scanning, and virtual tours — all grounded in user research and two rounds of usability testing.

Webflow website for ATMOS, a Vancouver environmental demolition company. Built for two audiences: homeowners seeking project quotes and contractors evaluating subcontracting work. The site routes each user to their relevant content without friction.

Brand identity and bilingual marketing campaign design for a luxury KTV venue in Richmond. Produced assets across digital and print touchpoints, contributing to a 35% increase in social engagement and 25% uplift in foot traffic during promotions.

Character system and animated sticker pack for a Chinese sports brand. Designed two mascots from scratch, built full IP frameworks for each, and produced animated GIFs for WeChat social engagement.

Pickleball paddle concept for Koish Sports. Researched competitors, explored shape and graphics directions, then modelled and rendered a full product concept with real performance considerations built into the design.